About Us
About Prime Key
Financial
Mortgage and insurance advice that's clear, upfront, and keeps you in the loop.
Our Story
How we got started
Prime Key Financial started from a frustration most people recognise: finding a mortgage is needlessly hard. The jargon is dense, the process is opaque, and once you've submitted an application you often spend weeks chasing brokers who stop returning calls.
So here's how it works with us. You get an independent search across the whole market, not a panel of preferred lenders. You hear from us at every stage without having to chase. And everything gets explained in plain English before you sign anything.
FCA authorised and regulated. Paid for the advice, not the product. That's the short version.
Our Values
What guides everything we do
You always know where things stand
You hear from us at every stage: when your application goes in, when lenders come back, when anything changes.
Your options aren't limited
Your mortgage gets searched across the whole market, not just one lender's products. That's the difference independent advice makes.
Plain English, always
LTVs, AIPs, ERCs, and every other acronym gets explained before you sign anything. If it doesn't make sense, that's on us.
FCA regulated
Authorised and regulated by the Financial Conduct Authority. Entered on the Financial Services Register under reference 1046215. You have formal protections and a clear route to escalate if anything goes wrong.
Get Started
Ready to work with us?
Give us a ring. Worst case, you've had a nice chat.