Terms of Service

These terms of service govern your use of the Prime Key Financial Ltd website and any services we provide. By using our website, you accept these terms in full. If you disagree with any part, you must not use our website.

Prime Key Financial Ltd is authorised and regulated by the Financial Conduct Authority (FCA). These terms should be read alongside our Privacy Policy and Complaints Procedure.

We reserve the right to update these terms at any time. Changes will take effect when published on this page. Your continued use of the site constitutes acceptance of the revised terms.

We provide mortgage and insurance broking services to consumers and businesses in the United Kingdom. The information on this website is for general guidance only and does not constitute financial advice.

Any advice we provide is based on a fair analysis of the market, or a selection of products from a panel of lenders and insurers. We will always tell you which basis applies before making a recommendation.

We do not guarantee the availability of any particular product, rate, or terms. Lending and insurance decisions are made by the relevant provider, not by Prime Key Financial Ltd.

You agree to provide accurate, complete, and up-to-date information when making enquiries or applications through our services. Providing false or misleading information may constitute fraud.

You are responsible for maintaining the confidentiality of any portal access credentials we provide to you. You must notify us immediately if you suspect unauthorised access to your account.

You must not use our website for any unlawful purpose, to transmit harmful software, or to attempt to gain unauthorised access to our systems.

We process personal data in accordance with UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Full details are set out in our Privacy Policy.

You have the right to access, correct, or delete the personal data we hold about you. You may also request a portable copy of your data. To exercise these rights, contact us at saran@primekeyfinancial.co.uk.

We will respond to all valid data subject requests within one calendar month, as required by law.

All content on this website — including text, graphics, logos, and software — is the property of Prime Key Financial Ltd or its licensors and is protected by UK and international copyright law.

You may view and print pages from this website for your own personal, non-commercial use. You must not reproduce, distribute, or commercially exploit any content without our prior written consent.

While we take reasonable care to ensure the information on our website is accurate and up to date, we do not guarantee its completeness or suitability for any particular purpose. Calculators and tools on this site provide estimates only.

To the maximum extent permitted by law, Prime Key Financial Ltd shall not be liable for any indirect, incidental, or consequential loss arising from your use of this website or our services.

Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded by law.

If you are dissatisfied with any aspect of our service, please refer to our Complaints Procedure. We will acknowledge your complaint within five business days and aim to resolve it within eight weeks.

If you are not satisfied with our response, you may refer your complaint to the Financial Ombudsman Service. Details of how to do this are set out in our Complaints Procedure.

These terms are governed by the laws of England and Wales. Any disputes arising from these terms or your use of our website shall be subject to the exclusive jurisdiction of the courts of England and Wales.